Nourysh Marketplace
Designed a product discovery and search path from browsing to checkout, resulting in a 20% increase in both conversion rate and platform liquidity.
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Summary
Nourysh is a built-in marketplace where conscious consumers discover and support entrepreneurs and small businesses. When I started working on Nourysh, they had a responsive website and few branding guidelines, however, it was a fairly new venture with a number of technical constraints.
As the lead designer, I owned the design for a mobile version of Nourysh, specifically focusing on the consumer facing e-commerce side. I played a crucial role in strategising the scale of the app as the company grows and new products flood in whilst considering an ideal flow for sustainable conversion.